For years, the world’s most recognisable North Pole resident has been able to avoid detection in his yearly covert operation around the globe.
But in this accelerated world of intelligence and surveillance growing beyond our control, there will come a time when he will be unable to keep up his work undetected.
SOMEONE HAD TO STEP IN…
Amplify Presents
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this is A prototype suit developed by our in-house innovation team to solve one of Santa’s biggest issues, while protecting the future of Gen Alpha’s Christmas spirit. Protecting the magic one city at a time.
Using a series of adversarial patch designs, the suit is designed to trick AI detection software into believing the wearer is one of the city's wildlife, moving about the streets undetected.
The current v1 has been designed for the global network of Amplify offices: London, Paris, Los Angeles, New York and Sydney.
WORK IN PROGRESS
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SAFEGUARDING THE MAGIC
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“WORKing with such an iconic figure present in so many cultures is an opportunity we couldn’t let go”
AMPLIFY DESIGN TEAM
“The beliefs of Gen Alpha are an extremely important growth area for us - so being able to protect them with this sort of innovation is an important task for us.”
Rachel Matovu - Strategy Director
“In a world of constant surveillance it’s imperative we protect Santa and allow him to deliver gifts undeterred. It’s terrifying to think modern technology which is meant to improve our lives could ruin Christmas.”
ALI MUNRO - Creative
PROTOTYPE
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More testing is required to ensure full protection for the world's most recognisable figure this festive season - so anyone in these cities who wants to assist with on the ground research, please reach out to:
maxg@weareamplify.coM